Take two people with assorted CVs:

A few years’ web design.
A pinch of BBC radio.
A sprinkle of publishing, with a dash of Penguin.
A smidgen of trend strategy.
Then the pièce de résistance, strategy director, oh la la!
With a garnish of branding, tone of voice and naming.
A soupçon of BAFTA nomininations and D&ADs.
And a slug of words.
Whizz it all together.

Pour and serve.

Molly Mackey and Rob Mitchell are the brains and pens behind We All Need Words.

They met in 2007. Sat through one too many foggy meetings, briefings and PowerPoint presentations and set up We All Need Words to do away with branding mumbo jumbo once and for all.

We've worked on wordy projects for Bacardi, Do Lectures, Good Energy, InterContinental Hotels, Molton Brown, Nokia, PepsiCo, PizzaExpress and The School of Life to namedrop a few.

Here's what we're showing off about at the moment.

“I just spat my tea all over my Mac and snorted it out my nose. This is brilliant. Pure brilliance…I am off to lie down and wait for my abs to stop hurting.”
Ceri Tallet, Innocent drinks

"I love that you have a no bullshit approach – so many naming/branding companies cloud the thought process in brand crap!'
Alice Tonge, Channel Four

“In my view you are as good as any ad agency.”
Emma Woods, Marketing Director PizzaExpress

“I've worked in corporate life for 15 years, surrounded by VPs, directors and managers of marketing. Never once did they use a copywriter and it was clear. Using We All Needs Words for my own venture has shown me the true value of brilliantly skilled copywriters!”
Naomi Matthews, Director, Bread and Butter Foods

“Working with We All Need Words is fantastic – they keep it simple and importantly, challenge you in different territories so that you can nail a brand’s tone of voice.” Vinay Golikeri, Marketing Director, Bacardi Global Travel Retail

“Thank you. Thank you. Thank you.
Six words. And very heartfelt ones at that. But in this instance I need to add a list...
1) Thank you for planning and putting together such a great schedule
2) Thank you for making it relevant & USEFUL– ‘lifechanging’ isn’t a hyperbole!
3) Thank you for running the day with pace, energy, spirit, insight (oh dear, list within list...)
4) Thank you for managing the group so nicely
5) Thank you for being such a genuine pleasure to work with
6) Thank you for agreeing to do it again…”
Caroline Brimmer, Programme Manager,
The School of Life