Strategists love a good metaphor. Or a memorable slogan.

We’ve seen ‘a road to fame’, a rope and an elephant strategy (in the same presentation), a megaphone strategy, and a strategy about ‘heroes' helpers’ in our time.

But that’s all people remember. After the brand road shows, speeches and PowerPoints are over, no one’s quite sure how an elephant helps them with the nine-to-five.

Further up the ladder, the boardroom’s drowning in detail. So they forget the most important points.

We can help you make a strategy that says what you plan to do, and how you plan to do it.

(No elephants, no ropes, no megaphones, no detailed detours.)

The sort of things we do A business plan for a new company. A five-year plan for an established one. A CEO’s internal presentation. A white paper or a report. A brief for a new product or service. (And then how to position it.)

Want to read more?

How to write your strategy.

Oh no, not another theory about Apple.

Ah, now we get it.

The whatever-you-want-it-to-be society.